A series of videos were produced featuring either artists, Simply Red, Paul Weller for example, and their gig dates and venues across the summer, or venue locations and the artists and dates of the concerts appearing there.

Where possible recordings were made of live performances and featured together with selected music from the artist, with their approval of course, Mick Hucknall and Paul Weller had the final sign off!

We carefully scheduled the videos around programming aimed to reach target audience in short campaigns geo-targeted around the venues using linear TV via ITV micro transmission areas, or VOD via ITVX and AdSmart from Sky.

The schedules were meticulously monitored and managed, as a result delivering over 10% more impacts and impressions than targeted. The videos also appeared online on social media and YouTube.

We also supplemented the video with strategic outdoor sites in the major town centres.

The result: fantastic shows to massive crowds, now that's entertainment.